'Sterling Loyalty' launched to help save customers money

In our biggest review of the service we offer customers since we opened in 2006, we are seeking to provide our customers with even greater value for money, continue to provide the little extras which make having your car looked after that little less of a hassle and try and provide you with helpful advice which may help you keep your motoring costs to a minimum and get the best out of your car - whatever you drive!

 

As a result, we have decided to introduce 'Sterling Loyalty'. Unlike many of our big competitors, there are no flashy plastic membership cards or swipe machines because we know who usually pays for them. Put simply our Loyalty scheme recognises you our customer and your car through our invoicing system, the more of the routine servicing and repair work we carry out for you (which we know some of our customers choose to have carried out by small village garages or fast fit centres with differing results), the cheaper the bigger repairs will be where your choice is limited to take your car. This helps us both in that it enables us to better balance the mix of work through our workshop, enabling us to be more efficient and it helps you ensure your car gets the best care all year round whilst helping you keep your motoring costs to a minimum. Who said that 'Loyalty doesn't pay' - well at Sterling 'Loyalty certainly does pay'.

 

But because we believe customer service should be more than just good value, we are also trying to ensure that we continue to offer the sort of courtesy extras you expect from the big dealers, like free courtesy cars and free local collection and delivery whilst listening to you in our ever changing world by adding additional benefits that make it easier and more convenient for you to deal with us. Lots of our customers are local to us but there are many who travel long distances to use our services.

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